Barbara is a global advertising and branding expert with client and agency-side experience across technology, consumer package goods, and entertainment. She developed the global brand strategy, advertising and identity creation for Hyperion software and Polycom. Barbara spent four years at McCann Erickson where she was responsible for the Microsoft advertising relationship in 29 countries. She managed the advertising strategy, creative development and execution for five Microsoft business groups: Windows, Office, Developer, Server & Tools, and Dynamics. Barbara also worked at webvan.com as the Director of Advertising, Promotions and Sponsorships. She has also worked at Sun Microsystems, Saatchi & Saatchi (running the HP global account), and Carmichael Lynch in Minneapolis. Barbara graduated from the College of St. Catherine with B.A. degrees in Marketing and Communications.